Platforms answer to tapping new revenue streams

When Mitch Singer provides his keynote address in the Film Finance Forum today, he's not really speaking about anything proportional to funding movies. Rather, Singer, chief digital strategy officer of The new sony Pictures and leader of Digital Entertainment Content Ecosystem (DECE), the consortium behind UltraViolet, plans to pay attention to the main from the industry's fiscal issues: getting customers to spend out money for films already created."We have seen a sizable decline in DVD sales and revenue, and the rise in Blu-ray is less than creating the main difference,Inch Singer states. "Once we migrate to digital what we are seeing is a reasonably flat revenue curve for digital sell-through, and everyone knows that sell-through may be the primary revenue for the industry. And when you receive less revenue from the film, the budgets from the films will be more compact or galleries are likely to produce less films. We are simply because at this time. Disney accustomed to produce 40-50 films annually with (Miramax) creating 25 of these, now they are lower to 11."Singer is betting the response to the biz's sell-through worries is UltraViolet, a cloud-based, buy-once-and-play-anywhere plan that allows customers to stream bought game titles to the device having a compatible application -- right now, the only application is Flixster -- including Televisions, gaming systems, computer systems and mobile products.When UltraViolet first came online in The month of january, many in media complained that it hadn't been ready for primetime.UltraViolet might be a difficult cost some in the market, too, since rather than creating revenue streams, it effectively unifies them across a number of platforms. But because the decimation from the music business by unlicensed downloads shown, it's likely much better than the choice.InchWe must build something for customers that's much better than free, that provides them simplicity of use (and) choice," Singer states. "When we neglect to solve these problems, we are likely to find ourselves where the easiest method to get our submissions are through illegal channels, by which situation all of us lose."Related Links: Biz's taxing questions Contact the range newsroom at news@variety.com